How To Prepare For The Future: Customer Data Platforms, Real-Time Marketing & More
Launching the CDP Institute Europe, David Raab and CrossEngage join forces to provide a European knowledge base for everything related to customer data management in general and to Customer Data Platforms in particular. The official launch will be accompanied by three roadshow events in London, Amsterdam, and Hamburg.
Beside outstanding dishes and drinks, decision makers in the field of CRM and marketing can expect expert insights on current challenges, methods, and technologies related to the topic.
“Managing Customer Data in a Cross-channel World”
David Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, he has been helping marketers to understand, find, and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit.
“Marketing Trends 2018: From Hype to Practical Implementation”
Manuel Hinz is co-founder and managing director of CrossEngage. As an experienced entrepreneur, consultant, and manager, he has lead several e-commerce startups from the initial setup to a successful exit.
The Berlin-based startup CrossEngage is a leading customer data and engagement platform for cross-channel campaign management. The SaaS solution enables clients to autonomously develop, execute, and optimize highly targeted and personalized messages across all marketing channels using their favorite tools and channels.
“Navigating GDPR: How to Build Trust”
Dr. Markus Wübben is a marketing veteran, as Product Owner at Rocket Internet HQ he built a multichannel campaign solution across more than 20 countries and 70 ventures. Moreover, he was Customer Management Director at EPIC as well as Head of Industry Promotions at Arvato/Bertelsmann.
At CrossEngage, he is responsible for the technical development of the product and ensures that it is optimally used by the client. For all those worried about the upcoming GDPR, Markus will share a few key insights on the topic and be on hand to answer any questions you may have.
CrossEngage integrates all data available (product data, user data, order data and behavioral data), adding easy-to-use customer journey and segmentation tools, and connects this setup to best-of-breed marketing channels for email, direct mailing, programmatic advertising, social ads and any other channel used by our clients.
